Journal

Thoughtful stories from the quieter side of beauty. Dive into ingredient insight, slow rituals, and the meaning behind the makers. Where knowledge meets care ā€” and beauty is always intentional.
How to use face oil: before or after moisturizer?
How to use face oil: before or after moisturizer?
Should face oil be applied before or after moisturizer? This simple guide explains where face oil belongs in your routine, whether it can be mixed with moisturizer and when oil... Read more...
How to Restore Your Skin After Summer: 4 easy steps!
How to Restore Your Skin After Summer: 4 easy steps!
As summer winds down, your skin needs a little extra love to bounce back from sun exposure and heat. Explore our expert guide to restoring deep hydration, evening out skin... Read more...
What Does Your Skin Actually Need at Night?
What Does Your Skin Actually Need at Night?
What Does Your Skin Actually Need at Night? Skip the marketing hype and choose your nighttime skincare based on proven ingredients, not brand names. Read our latest guide to discover... Read more...
Natural sunscreen that answers the hard questions: meet Seventy One Percent
Natural sunscreen that answers the hard questions: meet Seventy One Percent
Most sunscreens degrade under sun exposure. The patented ROKA Smart UVĀ® technology in Seventy One Percent products does the opposite - it activates in UV light and progressively strengthens UVA... Read more...
Summer is starting. We need to talk about pigmentation, not SPF.
Summer is starting. We need to talk about pigmentation, not SPF.
The SPF message is everywhere. So is pigmentation - sun spots, melasma, acne marks that won't fade. We talk honestly about why we skip sunscreen even when we know better,... Read more...
Facial oil in summer: A skin savior or a pore-clogging foe?
Facial oil in summer: A skin savior or a pore-clogging foe?
Is facial oil too heavy for summer? ā˜€ļø We debunk the myth of clogged pores and explore how the right botanical oils protect your skin from UV damage, dehydration, and... Read more...
Building Your First Clean Beauty Routine
Building Your First Clean Beauty Routine
Not sure where to begin with natural skincare? This guide breaks it down into simple steps - no overwhelm, no ten-step routines. Just honest advice and a few well-chosen essentials.... Read more...
3 Essential ingredients Your skin needs this Estonian winter
3 Essential ingredients Your skin needs this Estonian winter
Does your moisturizer stop working the moment you step into Estonia's winter cold? The problem isn't that you need more products; you need the right ingredients working together. Dermatological research... Read more...
How to recognise a damaged skin barrier and what to actually do about it?
How to recognise a damaged skin barrier and what to actually do about it?
If your skin suddenly stings, turns red, or reacts to products that once worked, the issue may be a compromised skin barrier.This post explains how to recognise a temporary barrier... Read more...
A simple, skin-friendly routine for sensitive skin
A simple, skin-friendly routine for sensitive skin
Sensitive skin is not ā€œdifficultā€ skin. Itā€™s skin with a lower tolerance for irritation and overload. This guide walks you through a simple, gentle routine for sensitive skin using clean,... Read more...
Hyaluronic Acid: What It Is and Why It Matters for Your Skin?
Hyaluronic Acid: What It Is and Why It Matters for Your Skin?
Hyaluronic acid (HA) has become one of the most celebrated skincare ingredients in recent years and for good reason. But what does the science really say about how HA works,... Read more...
Do You Really Need an Eye Cream?
Do You Really Need an Eye Cream?
The skin around your eyes is up toĀ 10x thinner than the rest of your face. It lacks oil glands, making it more prone to dryness, dehydration, loss of elasticity, and... Read more...