Beauty, curated with care
Puracosa is a space where skincare is chosen with intention.
Not as a quick fix, but as a daily practice.
We donāt offer endless options or loud promises.
We curate natural and organic skincare with transparent formulations, thoughtful sourcing and products that are made to truly work - even for sensitive skin.
This is a place for those who value conscious choices over trends. For those who want fewer products but better ones.
ā Marion, founder of Puracosa
Our story: From chaos to clarity
Puracosa was born from a personal need.
As a founder, a mother and a woman navigating skin changes, I struggled to find answers in conventional beauty stores. The shelves were full, the promises were many - yet real results were hard to find.
I was looking for skincare with clear formulations, transparent production and no compromises between skin health and environmental responsibility.
There were plenty of options, but no guidance on what was genuinely good.
Puracosa grew from the desire to create a space where natural skincare doesnāt mean endless choice - but clear accountability for every product we offer.
A place where natural skincare:
- doesnāt enter the selection unless the formulation is clear
- doesnāt stay, if it doesnāt perform in real life
- doesnāt rely on exaggerated claims to justify its value
What Puracosa stands for
The name Puracosa comes from Romance languages and means āa pure thingā.
Not perfection but honesty - in formulations, production and in how we approach skincare.
Our selection includes only brands that:
- use transparent, well-reasoned formulations
- respect both skin and the surrounding environment
- are internationally recognised or award-winning and genuinely valued by their users
All brands in our collection are available in Estonia for the first time. Not because they are ānew and trendyā, but because they are known for quality and not marketing noise.
Our principles
Puracosa is not a place where you need to research everything yourself or try all the products to find the one that suite you - that work has already been done for you.
Our principles are simple:
- less, but better
- guided by performance, not trends
- driven by formulation, not promises
Here, no one is encouraged to buy more or to buy blindly.
We offer natural and organic skincare that is gentle on the skin, developed with intention and designed to perform. Products backed by thoughtful research, tested formulations and responsible production.
Puracosa doesnāt offer beauty as decoration.
We offer clarity.